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How Instagram helped fitness star Kayla Itsines build an online community of 7 million

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Business Insider UK spoke to Australian personal trainer Kayla Itsines, who has over 7 million followers on Instagram, about how the platform has helped her boost her online community worldwide.

Here’s a transcript of the video.

The great thing about Instagram is you’re not only able to see the photo, but you’re able to see the journey.

You’re able to click on that person’s profile and physically read everything that they have gone through. You’re able to see that they are a happier and a more confident person.

Instagram has been absolutely amazing in terms of the reach that we have been able to have, the education that we have been able to give and the overall community that we’ve built.

Instagram is a great tool as well in terms of motivation. Not only are you able to motivate yourself, but you’re able to motivate others and gain motivation and inspiration from other people.

One of the great things about Instagram and progress photos is that not only you’re able to see the progress photo, but you’re also able to see the journey in the caption below and be able to click on their profile and see their whole journey.

See how they’ve grown as a person internally, how they feel so much better now.

The reason why I stress progress photos so much is because I don’t want women defining their worth from a number that they see on the scale. I want them to feel confident about what they’re doing.

I love the look on their face when they see their progress photos and see that they’ve made progress through their photos and not looking at a scale.

I definitely don’t think that I would be in the position I am today without Instagram. Purely because without social media we wouldn’t have had the reach that we do. 

I am so grateful every day to be able to reach out to so many women and help so many women all over the world.

Kayla Itsines is the creator of the Bikini Body Guide (BBG) fitness ebooks and has recently co-launched the “Sweat” app, which is specifically targeted at women and provides workouts and dieting plans.

Produced by Claudia Romeo. Filmed by Joe Daunt.

The post How Instagram helped fitness star Kayla Itsines build an online community of 7 million appeared first on Business Insider.

Business Insider

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